In the glittery battlefield of celebrity beauty brands, Rihanna and Kylie Jenner have reawakened a simmering feud that continues to capture the attention of fans and inspire some intense aesthetic debate online. The anxiety dates to 2017, when Rihanna introduced Fenty Beauty with 40 inclusive foundation shades, a move that helped redefine the term for a new age and a new audience.
Some fans of Rihanna accused Kylie Cosmetics, already an established brand, of a lack of representation due to its limited color offerings. Tweets such as “Fenty Beauty just dropped. You’re CANCELLED” went viral, and Kylie even unfollowed Rihanna on Instagram in the midst of it.
Fast-forward, and the shade has made a reappearance along with a subtle X post from Rihanna singing Fenty’s praises with an update on an “empire built on real inclusion,” not-so-subtly referring to her brand’s $2.8 billion valuation and global reach.
Kylie, not one to back down, clapped back in a fiery Instagram Story: “While some tease albums for years, I’m shipping products and building real businesses.” The jab at Rihanna’s long-awaited R9 album hit hard, turning a makeup moment into a full-throated clash of moguls.
This feud tugs at the heartstrings of two women who’ve shattered glass ceilings, yet are pitted against each other in a world quick to divide. Fans are torn: some celebrate Rihanna’s trailblazing inclusivity, others defend Kylie’s self-made hustle from $420 million in early sales to a $1 billion empire. X erupts with 4 million posts, Rihanna Vs Kylie trending as memes fly and loyalties fracture.
The stakes feel urgent: With Fenty expanding and Kylie teasing new launches, will this escalate to boycotts or bridge-building collabs? Their story mirrors every woman’s fight for space in a crowded spotlight.
